Eric Petersen
Director of New Media at Caesars Entertainment Corporation
This is the man in charge of all media at Caesars Entertainment. Social Media presence is a huge thing, this being Facebook, Twitter, YouTube, etc. E-Marketing is a very important thing when it comes to attracting customers to your hotel for entertainment and gaming. Without it your customer acquisition and retention rates would be meniscal compared to those participating in Internet use to attract guests.
Caesars Deals, this link shows just how important the Internet use really is. This site alone shows you all the best deals with one click of a button, each and every hotel owned by Caesars is listed on here with different deals and percentages off rooms, shows, dinners, and much much more. Without this Internet customers wouldn't know all the great offers going on, nor would they try to call each and every hotel to find the cheapest. Some still would probably do the research and stay with them but more often then not the customer wouldn't, and in turn find another corporation online that is quick and easy to not only book, but to also find wonderful deals.
This screenshot above is currently on Caesars frontpage of there Internet Site
The above link shows even more of how important and big the internet it. It explains of Caesars plans to set up a online poker room if congress passing the online poker bills. Caesars also currently has online casinos in France, the UK, and in Italy. This would be colossal if it passes, it would just be more and more profit and customers for Caesars.
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Caesars Entertainment Corporation pioneered the lauded Total Rewards program - a marketing tool that Caesars employs to reward and retain guests to its properties. Total Rewards has become an industry standard in the casino gaming industry, where customers are commonly considered "promiscuous, meaning that they don't play at only one casino," according to a report by the American Productivity and Quality Center. Guests signing up for the Total Rewards program Caesars Casino are given a card that can be inserted into a slot machine, game or other activity at Caesars-owned properties, enabling the guest to earn points.
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