Internet Gaming and Advertising

E-Gaming, how popular is it really? Below is a short clip of a particular advertisement for online casino, along with different forms of online gaming and how popular it really his, some statistics are very shocking

According to the Internet Advertising Bureau (IAB), online advertising generated $8.2 billion in 2000, and Forrester Research estimates that by the year 2010 Internet advertising will reach $40 billion worldwide.
Banner ads remained the most popular form of online advertising, representing 53% of the market, followed by sponsorship, representing 30% of the market. According to a recent study conducted by advertising research firm, AOL and lpsos-ASI, after an initial viewing, consumers are just as likely to remember an online banner ad as they are a television commercial.Recent statistic also state that internet users double every six months. The head of the UN telecommunications agency recently stated that "At the beginning of the year 2000 there were only 500 million mobile subscriptions globally and 250 million Internet users," he said. "By the beginning of this year 2011 those numbers have mushroomed to over five billion mobile users and two billion subscribers to the Internet," .Millions join the ranks of Internet users each and every day. Businesses large and small now include their website addresses on their business cards and in their promotional materials. The estimated number of cellphone subscriptions worldwide reached 5.28 billion at the end of the last year, compared to 4.66 billion at the end of 2009, this adding to that high number of internet gaming users due to the technology and popularity of the smartphones. These figures alone show how important the internet is, but how does it play a role in the gaming industry.

 

Above are a few of the growing gaming that is available online. Casinos, lotteries and sportsbooks dominate the  online market, allowing customers with an Internet connection and a credit card to gamble literally anywhere in the world. This making it more convenient, I myself am guilty of having an online betting account so that I don't have to drive to the sports book, I can wake-up in the morning have some breakfast and place a bet at the same time. Many of my friends also have it so I know it is a very popular thing. Most successful services are turning over more than $2 million weekly and this is just the beginning. One Investment firm Merrill Lynch, estimates Net betting will generate in excess of $82 billion in gross revenues  by 2013, with more than $35 billion coming from online sports betting companies. Gaming today is recognized as the highest grossing form of entertainment in the world, the internet just makes it even bigger. The potential and power of the Internet continues to increase on a weekly bases and gambling could be the biggest online business of all. One simple commercial is all it takes, one simple win and you are hooked, take me for example.