MGM Resorts International is one of the biggest entertainment and hospitality corporations in the world. In Las Vegas alone, MGM owns 14 different Hotel and Casino's. Some of the big names being; Bellagio, Aria, MGM, Mandalay Bay, the Mirage and many more. They have five resorts owned out of Las Vegas, and a few International. How big is MGM actually worth do you ask? Well, around a whopping four billion dollars. Every year an average of 36.7 million people visit Las Vegas, question is how does MGM attract these larges numbers of people to stay at there resorts? Below are a few of the ways they advertise online.
The above image is currently on the MGM Resorts page, the link below it takes you to this site. On this site you will find the six resorts that are currently participating in this great deal and each deal that they off. This markets to those college spring breakers, which is a very large amount. Each hotel lists the 2-for-1 admissions, drink coupons, party passes and much, much more. The good think is that MGM makes it so easy to book, below each hotel lists a book now tab that you click on and pay, easy as that. If that doesn't work they also list a phone number. This is a good marketing tactic because college good don't want it to be difficult to book a spring break trip and have to do all this research and call to find things out, I know that when I had to do that is was very difficult. So this site makes it easy as 1-2-3.
Above is another marketing tactic that MGM uses that makes there so successful. MLife, the players card that racks up points that you can use for dinners, shows, rooms and much more.Mlife, you win when you spend, the rewards program gives you the power to earn benefits for virtually every dollar you spend. The above links takes you straight to their main page for this that really hooks them in. Knowing everything that you can get my having this card is what sucks the tourists in. MGM as you can see knows what there doing by attracting people and I see them doing nothing less in the future.
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