Tuesday, April 17, 2012
Monday, April 16, 2012
Caesars Internet Marketing & Gaming
Eric Petersen
Director of New Media at Caesars Entertainment Corporation
This is the man in charge of all media at Caesars Entertainment. Social Media presence is a huge thing, this being Facebook, Twitter, YouTube, etc. E-Marketing is a very important thing when it comes to attracting customers to your hotel for entertainment and gaming. Without it your customer acquisition and retention rates would be meniscal compared to those participating in Internet use to attract guests.
Caesars Deals, this link shows just how important the Internet use really is. This site alone shows you all the best deals with one click of a button, each and every hotel owned by Caesars is listed on here with different deals and percentages off rooms, shows, dinners, and much much more. Without this Internet customers wouldn't know all the great offers going on, nor would they try to call each and every hotel to find the cheapest. Some still would probably do the research and stay with them but more often then not the customer wouldn't, and in turn find another corporation online that is quick and easy to not only book, but to also find wonderful deals.
This screenshot above is currently on Caesars frontpage of there Internet Site
The above link shows even more of how important and big the internet it. It explains of Caesars plans to set up a online poker room if congress passing the online poker bills. Caesars also currently has online casinos in France, the UK, and in Italy. This would be colossal if it passes, it would just be more and more profit and customers for Caesars.
Sunday, April 15, 2012
Social Media in Gaming
Facebook and Twitter, two of the most popular social media websites in the World, making up a total of over 700 million users. With this growing number of popularity you would thing that the Vegas gaming scene and that around the world would be getting on board. Well, if you guesses this then you are 100% correct. Below is the demographic of Facebook users vs Twitter users and how it is all broken down, followed by a little emphasis of how the gaming industries use these two colossal giants, I mean come on, these 2 are listed in the top 5 most visited sites online.
Las Vegas, the number one gambling destination in the world, it should come to no surprise that this amazing city is leading the way in hotel social media marketing. Some of popular properties that play a role in this include; Planet Hollywood, Palms Las Vegas and Caesar’s Palace to name a few, are fully embracing social media by using it as deals for packages, promotions and contests. Many bars also use the "like" on Facebook to get complimentary drink coupons and such like that. By using these kinds of social media it allows these resorts to narrow down target markets in ways that help them build relationships with users and get to know them a little better. They also attract new customers and expand their overall reach to more users than would ever be possible before.
With customer service calls being annoying due to the waiting or auto response questions and answers, the Wynn Las Vegas has made a whole new type of twitter account. One in which customers can tweet their questions and in turn the employees would get back to them in a very timely manner rather than messing with the phone. This causing huge gain in the social status of the hotel surpassing the others. Below, an example of the Twitter page with responses and questions.
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| Demographic Breakdown |
Palms Las Vegas, developing a Klout Klub. This being ranking system that assigns a score to each and every person based on his/her ability to influence others through social networks. By using this rare tool, to their advantage by giving guests with high Klout scores a celebrity style visit with upgraded rooms and dining, including extra amenities and exceptional service all based on that of the internet. But don't forget, this is all done to help the hotel receive the status and publicity to reach a height no other traditional media outlets are incapable of doing. This would make a huge boom and little work would be needed once the technological system is input.
Caesar’s Entertainment plans to reach their social audience through a new kind of "check-in". Visitors at Caesars Vegas hotels like Caesars Palace, Planet Hollywood, and Paris Las Vegas can, and others can now receive Total Rewards® points ( players card ) simply by ‘checking-in’ or taking pictures on Foursquare, Facebook and other popular social based services. With this in the arsenal, it could most defiantly help boost positive sentiment, also get new guests in the door and create a greater social presence by the more pictures and check ins, the more rewards and benefits, I love it.
Internet Gaming and Advertising
E-Gaming, how popular is it really? Below is a short clip of a particular advertisement for online casino, along with different forms of online gaming and how popular it really his, some statistics are very shocking
According to the Internet Advertising Bureau (IAB), online advertising generated $8.2 billion in 2000, and Forrester Research estimates that by the year 2010 Internet advertising will reach $40 billion worldwide.
Banner ads remained the most popular form of online advertising, representing 53% of the market, followed by sponsorship, representing 30% of the market. According to a recent study conducted by advertising research firm, AOL and lpsos-ASI, after an initial viewing, consumers are just as likely to remember an online banner ad as they are a television commercial.Recent statistic also state that internet users double every six months. The head of the UN telecommunications agency recently stated that "At the beginning of the year 2000 there were only 500 million mobile subscriptions globally and 250 million Internet users," he said. "By the beginning of this year 2011 those numbers have mushroomed to over five billion mobile users and two billion subscribers to the Internet," .Millions join the ranks of Internet users each and every day. Businesses large and small now include their website addresses on their business cards and in their promotional materials. The estimated number of cellphone subscriptions worldwide reached 5.28 billion at the end of the last year, compared to 4.66 billion at the end of 2009, this adding to that high number of internet gaming users due to the technology and popularity of the smartphones. These figures alone show how important the internet is, but how does it play a role in the gaming industry.
Above are a few of the growing gaming that is available online. Casinos, lotteries and sportsbooks dominate the online market, allowing customers with an Internet connection and a credit card to gamble literally anywhere in the world. This making it more convenient, I myself am guilty of having an online betting account so that I don't have to drive to the sports book, I can wake-up in the morning have some breakfast and place a bet at the same time. Many of my friends also have it so I know it is a very popular thing. Most successful services are turning over more than $2 million weekly and this is just the beginning. One Investment firm Merrill Lynch, estimates Net betting will generate in excess of $82 billion in gross revenues by 2013, with more than $35 billion coming from online sports betting companies. Gaming today is recognized as the highest grossing form of entertainment in the world, the internet just makes it even bigger. The potential and power of the Internet continues to increase on a weekly bases and gambling could be the biggest online business of all. One simple commercial is all it takes, one simple win and you are hooked, take me for example.
Saturday, April 14, 2012
$$$MGM Internet Marketing$$$
MGM Resorts International is one of the biggest entertainment and hospitality corporations in the world. In Las Vegas alone, MGM owns 14 different Hotel and Casino's. Some of the big names being; Bellagio, Aria, MGM, Mandalay Bay, the Mirage and many more. They have five resorts owned out of Las Vegas, and a few International. How big is MGM actually worth do you ask? Well, around a whopping four billion dollars. Every year an average of 36.7 million people visit Las Vegas, question is how does MGM attract these larges numbers of people to stay at there resorts? Below are a few of the ways they advertise online.
The above image is currently on the MGM Resorts page, the link below it takes you to this site. On this site you will find the six resorts that are currently participating in this great deal and each deal that they off. This markets to those college spring breakers, which is a very large amount. Each hotel lists the 2-for-1 admissions, drink coupons, party passes and much, much more. The good think is that MGM makes it so easy to book, below each hotel lists a book now tab that you click on and pay, easy as that. If that doesn't work they also list a phone number. This is a good marketing tactic because college good don't want it to be difficult to book a spring break trip and have to do all this research and call to find things out, I know that when I had to do that is was very difficult. So this site makes it easy as 1-2-3.
Above is another marketing tactic that MGM uses that makes there so successful. MLife, the players card that racks up points that you can use for dinners, shows, rooms and much more.Mlife, you win when you spend, the rewards program gives you the power to earn benefits for virtually every dollar you spend. The above links takes you straight to their main page for this that really hooks them in. Knowing everything that you can get my having this card is what sucks the tourists in. MGM as you can see knows what there doing by attracting people and I see them doing nothing less in the future.
Sunday, March 4, 2012
MGM Resorts International vs Caesars Entertainment. Two GIANTS
Lovely Las Vegas, with a population of over 2,700,000 people. This number making it the 24th most populated city in the world, I mean come on, with a slogan of "What happens in Vegas stays in Vegas," who wouldn't want to live there. With all of these people, you wonder what they are doing and where they are working. Yes, you guessed it, many are working right there in the casinos. The two biggest corporations being MGM Resorts, and Caesar's Entertainment. How big are these multi-billion dollar corporations you ask? Well, below are the two competitors and what each one offers including which hotels each corporation owns, it's a real eye-opener.
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| "An astonishing World" |
Below is a Link that displays what the MGM all about. Feel free to click and explore the
MGM Resorts It is the second largest gaming company in the world, in 2009 revenue totaled a whopping $6 billion. MGM Resorts International has control over fifteen different resorts in Las Vegas. Those included; Aria, Bellagio, Circus Circus, Excalibur, Luxor, Mandalay Bay, MGM Grand, Mirage, Monte Carlo, New York-New York, Railroad Pass, THEhotel at Mandalay Bay, The Signature @ MGM, and Vdara. As you can see,these all make up a very big chunk of the Las Vegas Scene . But, with a mission statement of,"To deliver our winning combination of quality entertainment, luxurious facilities and exceptional customer service to every corner of the world in order to enhance shareholder value and to sustain employee, customer and community relationships," they don't have a problem with attracting customers.
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| Live the Mlife
Mlife, you win when you spend, the rewards program gives you the power to earn benefits for virtually every dollar you spend. That means you'll be rewarded for enjoying hotel, dining, entertainment, and spa experiences along with your slot and table play. The personalized, tailored fit of Mlife means you get rewards that are more specific to you and your interests . . . and the things you love to do. Benefits are determined by your Tier Level - Sapphire, Pearl, Gold, Platinum, or NOIR. And because you can earn and enjoy rewards at 15 renowned destinations you endure incredible possibilities and amazing flexibilities.
Below is the link to the Mlife homepage, showing what all you can use your card for and why you should hop on board. Whether it be for dinners, pool access, private parties, rooms, golf, shows, this simple card covers it all. Though there are 5 different Tier levels, its all up to you! I mean would you to turn away free stays? Dinners? Free shows? I didn't think so, check it out.
MLife Moments Link
MGM Resorts Entertainment offers a great amount of attractions, as seen above. Whether it being their fine dining, amazing shows, or even state of the art rooms. They make it seem like they have it all, this is what attracts the guests and keeps them coming, it's a sure thing and a great deal. This video is just a short peek of everything they have to offer, MGM leaves the blanks to fill for the guests. The youtube clip reels the customers/guests in to get a taste.
Below is just another example of an advertising technique to bring in more guests and profit. This site is to reserve tickets for the Michael Jordan Celebrity Golf Tournament that is presented by an MGM Resort Casino, being Aria. Businesses are aloud to sponsor and purchase tickets, it also offers military and senior discounts. Packages include room and board, and also access to this special event, aka the best of both worlds.
YES! MGM Resorts International Inc also has a FACEBOOK page. On this link lists their resorts and also awards they have one, downside is that there is only 403 likes, meaning not that many followers. Seeing that low of a number, they should want to change what they are doing on Facebook and get there name advertised more to get for likes and followers.
Harrah”s Entertainment, Inc. was renamed as Caesars Entertainment Corporation In 2010 and Harrah’s became one of the main brands of the company. Caesars Entertainment owns or operates 52 casinos in the United States and overseas, making them one of the largest casino operators. The casinos owned by Caesars Entertainment in Las Vegas, Nevada that contributed to their $8.8 billion revenue in 2010 included the following; Bally's, Bills, Caesars Palace, Flamingo, Harrah's, Imperial Palace, Oshea's, Planet Hollywood, Paris, and Rio.
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Caesars next advertisement that is in their arsenal of many is as shown above, NO RESORT FEES. After clicking on the, learn more link you are taken to a page that lists your savings, thats right, your SAVINGS!!! Something that we all want. "Get more Vegas, Stay with us," Caesars motto. This advertisement states that you as a guest, save $20 a day by choosing a Caesars property which totals to $140 in week, $100,000 in total hotel. Yes, extra gambling money!!
FOOD, a great way to get peoples attention, and a great way to advertise. The following link, BUFFET OF BUFFETS , is Caesars Entertainment way of showing what unbelievable deals they offer that you can't find anywhere else. By clicking on the Buffet of Buffets link above, you are taken to Caesars page for this, here you will find an unreal deal of six buffets for a low price of $44.99. They also offer Room and Buffet Packages to make you smile even more. This deal consisting of staying two nights or more, with in return receiving two free Buffet, or Buffet passes, a $90 value. As you can see customer satisfaction is very important to Caesars Entertainment and they are about willing to do anything to achieve this.
ENTERTAINMENT!!!!!!!! Who doesn't love it?
Caesars Entertainment offers a variety of entertainment whether it be, sultry shows,magic, music, to comedy, or even variety, they have it all. From Penn and Teller, to Celine Dion, Elton John, Anthony Cools, or even a dueling piano bar. Caesars has such a variety to fit a variety of needs, a great marketing tactic. The more the variety= the more the people.
Caesars Entertainment on FACEBOOK (click).
This facebook page lists the history of Caesars, also it shows how many followers. This number being at 1,424 "likes" 172,323 people "liking" the actual facebook page for Caesars Palace. This # being wayyy more than that for MGM. So all in all who wins? My thought, CAESARS ENTERTAINMENT
BETA
Report for www.mgmresorts.com
Grade Another Company| Top of the Funnel(ToFu)
Fill the top of your sales and marketing funnel by creating, optimizing, and promoting unique and interesting content.
Top 3 Things To Do » | 41%CORRECTLearn More | 37%CORRECT |
| Middle of the Funnel(MoFu)
Convert traffic into leads and leads into customers by focusing on the middle of your funnel and using landing pages, conversion forms, email marketing and social media.
2 Things To Do » | 33%CORRECTLearn More | 17%CORRECT |
| Analytics
Know what marketing activities are working (or aren't working) for you by measuring your successes and failures.
| 100%CORRECTLearn More | 100%CORRECT |
With Marketing grader used on these two competitors homepages,you can see that MGM Resorts does a better job in the top and middle funnel. Top of the Funnel meaning they have more unique and interest content on there pages. The middle of the Funnel mainly deals with converting traffic and conversion forms, which MGM resorts also wins this by an account of 33%-17%. Caesars homepage got a marketing grade of 65 out of 100, incase you couldn't guess if this is good or not, it isn't. What is good news though is that there are over 11,000 followers on Twitter and that Caesars facebook business fan page has 17,478 fans, a pretty good number. All in all Caesars need to work on beefing up there homepage to get these scores up.
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